On March 24, 2026, shares of Puig Brands soared as much as 15% following confirmation from Estée Lauder that it is in talks regarding a potential merger between the two companies [1]. Estée Lauder stated on Monday that no final decision had been made about the deal, which was initially reported by the Financial Times [1]. At the time of reporting, Puig stock was up 14.6%, while Estée Lauder shares rose less than 1% in premarket trading [1]. The news is considered breaking, and further updates are expected [1].
CONCLUSION
Puig's stock experienced a significant rally after Estée Lauder confirmed ongoing merger discussions, indicating strong investor optimism. While Estée Lauder's shares saw a modest increase, the market is closely watching for further developments as no final decision has been announced.