Gakken Holdings, a Japanese education company, has re-entered the Indian market after a 12-year hiatus by developing classroom materials focused on instilling moral values in Indian schoolchildren [1]. The company has partnered with a local Indian company to tailor teaching materials specifically for Indian students, leveraging local expertise to customize educational content [1]. This strategic return represents Gakken's expansion into the South Asian education sector, with an emphasis on values-based learning rather than traditional academic-only curricula [1]. The move suggests the company sees opportunity in India's growing education market and is positioning itself to serve the country's evolving educational needs through culturally adapted materials [1].
CONCLUSION
Gakken Holdings' return to India after 12 years marks a strategic re-entry into the South Asian education market with a differentiated focus on moral values education. The company's partnership with local Indian firms to customize materials indicates a localized approach to capturing market share in India's education sector.