Barron Trump’s beverage brand, SOLLOS Yerba Mate, has announced its first two flavors, Pineapple + Coconut, ahead of its planned launch, which is now set for May 2026 [1]. The announcement was made via a LinkedIn post, accompanied by videos showcasing the design of the beverage packaging and the mass production process, featuring light blue cans with bold 'SOLLOS' lettering and an orange-and-yellow sun graphic [1].
Barron Trump, the youngest son of President Donald Trump and a student at New York University’s Stern School of Business, is listed as a director of the Palm Beach, Florida-based company, according to SEC filings from January 2024 in Florida and Delaware [1]. The filings indicate that SOLLOS raised $1 million through a private placement and lists at least five partners, including Barron Trump, Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez, all of whom are executive officers and board members [1].
The product will be available for purchase online at sollos.com, and the brand is positioned as a lifestyle beverage designed to complement life in the 'Sunshine State,' with branding centered on the sun and the full cycle of the day [1]. Bernstein, a Villanova University student, has postponed his final semester to focus on SOLLOS, while Hall, a University of Notre Dame student, is also listed as an executive officer and director [1].
Yerba mate, the main ingredient, is a caffeinated herbal tea native to South America that has recently gained popularity in the U.S. as an alternative to coffee [1]. The company emphasizes clean and functional ingredients in its branding [1].
CONCLUSION
SOLLOS Yerba Mate, led by Barron Trump and a team of young executives, has revealed its first flavors and packaging details ahead of a May 2026 launch, following a $1 million private placement. The brand aims to capture the lifestyle and energy of Florida, with a focus on clean, functional ingredients and online sales. Market impact is expected to be medium, given the high-profile involvement and innovative product positioning.