Japanese companies exporting matcha tea, wagyu beef, and tuna to the Middle East are experiencing significant declines in orders due to the Iran war [1]. Prior to the conflict, exports of agricultural, forestry, and fishery products from Japan to the UAE had tripled over five years, indicating robust demand for premium Japanese goods in the region [1]. However, the outbreak of war has resulted in canceled orders and increased air freight costs, with supply chains facing major disruptions [1].
Exporters report that air freight routes have become less reliable and more expensive, leading to logistical uncertainty and higher shipping costs [1]. Buyers in the Middle East are reducing or canceling orders, and some shipments are delayed because of heightened security risks and rising insurance premiums [1]. These challenges are forcing Japanese exporters to reconsider their sales strategies, including seeking alternative markets or more stable shipping arrangements [1].
Despite the ongoing conflict, demand for premium Japanese products such as matcha, wagyu, and tuna remains strong in the Middle East, but the risks associated with the war have made sustained business difficult [1]. The sudden drop in demand and logistical complications are having a pronounced impact on Japanese exporters, prompting strategic shifts in response to the unstable environment [1].
CONCLUSION
The Iran war has severely disrupted Japanese exports of matcha, wagyu, and tuna to the Middle East, causing a sharp decline in orders and increased logistical challenges. Exporters are now reevaluating their strategies and considering alternative markets as the conflict continues to impact supply chains and demand. The market takeaway is a high level of uncertainty and negative sentiment for Japanese exporters in the region.