InMobi, a SoftBank-backed mobile advertising firm, is intensifying its global expansion into e-commerce services powered by generative artificial intelligence, according to its founder and CEO Naveen Tewari [1]. The company is focusing on deploying AI shopping chatbots in Japan and the United States, betting that this technology will reshape how consumers discover and purchase products [1]. InMobi has been leveraging advancements in generative AI to enhance its advertising and e-commerce offerings, specifically by integrating shopping chatbots that enable consumers to interact directly with brands and complete purchases seamlessly [1].
Tewari stated that InMobi's AI agent is already gaining market share and seeing positive traction in the U.S., Japan, and India, helping brands connect more effectively with customers and streamline the shopping experience [1]. The company’s expansion into AI-driven e-commerce is part of its strategy to capture a larger share of the digital commerce market in these key regions, where consumer adoption of AI-powered services is rapidly increasing [1].
InMobi is preparing for an IPO in India, aiming to further solidify its presence both domestically and internationally [1]. The move aligns with broader industry trends, as global tech firms race to deploy advanced AI tools for retail and advertising [1]. The integration of chatbots into the shopping journey is expected to drive significant changes in consumer behavior, potentially boosting engagement, conversion rates, and overall market share for companies that successfully implement the technology [1].
No specific financial figures, dates for the IPO, or analyst opinions were provided in the article. Market reactions or implications were discussed in general terms, focusing on the potential for increased engagement and market share rather than concrete data points [1].
CONCLUSION
InMobi's push into AI-powered shopping chatbots in Japan and the U.S. reflects a strategic move to capture growing digital commerce opportunities. The company is seeing positive traction and preparing for an IPO in India, positioning itself to benefit from broader industry trends toward AI integration in retail. While concrete financial data and market reactions are not available, the initiative is expected to drive engagement and market share for InMobi.