Several former Jersey Mike’s executives and franchisees have reunited at Dog Haus, a fast-casual restaurant chain, with the goal of scaling the brand from its current 60 locations to 300 nationwide. James Field, previously Jersey Mike’s chief innovation officer, has been appointed as Dog Haus’s chief marketing officer, joining President and Chief Development Officer Chris Rigassio and Chief Operating Officer Garen Khodaverdian, both former Jersey Mike’s franchisees [1]. This leadership move follows Blackstone’s acquisition of a majority stake in Jersey Mike’s in January 2025, a deal valued at roughly $8 billion according to SEC filings [1].
Dog Haus CEO Michael Montagano stated that the company is 'laser focused' on reaching 300 restaurants and achieving a $1 billion valuation, describing this target as the company’s 'North Star.' Montagano emphasized the importance of building a team capable of executing large-scale growth, referencing Jersey Mike’s systematic expansion and strong franchisee relationships as a model for Dog Haus [1].
James Field explained that the group chose to stay together after the Jersey Mike’s sale, believing their combined experience would multiply their impact. He cited Dog Haus’s founders, menu, and early investments in delivery and digital ordering as key assets positioning the brand for success. Field also highlighted Dog Haus’s resilience over 15 years through various economic cycles and industry trends [1].
Dog Haus, founded in Pasadena, California in 2010, serves hot dogs, sausages, burgers, chicken, and breakfast burritos. The chain recently opened its first permanent international restaurant in Mérida, Mexico, in June. The company is currently building the necessary infrastructure for expansion, including plans to divide the U.S. into 15 regions overseen by area managers [1].
Market data shows Blackstone Inc. (BX) shares rose 0.18% to $143.64, while Jersey Mike’s Subs Inc. (JMKE) fell 1.11% to $23.59 [1].
CONCLUSION
Dog Haus is positioning itself for significant national growth by leveraging the expertise of former Jersey Mike’s leaders and focusing on systematic expansion. With a clear target of 300 locations and a $1 billion valuation, the company is building infrastructure to support its ambitions. The market has responded modestly, with Blackstone shares up slightly and Jersey Mike’s down.