Ferrari shares fell sharply on Tuesday following the unveiling of the company's first fully electric vehicle, the Luce, at the Vela di Calatrava, Città dello Sport in Rome in May 2026 [1]. The Milan-listed stock was last seen down 6.3% on Tuesday morning, paring some of its earlier losses, and is down nearly 27% over the last 12 months [1]. The launch of the Luce marks a significant shift for Ferrari, as other luxury carmakers such as Porsche and Lamborghini have recently scaled back their own electric vehicle plans due to weak demand [1].
CEO Benedetto Vigna described the launch as a "very, very important day" for Ferrari, symbolizing the opening of "a new chapter" in the company's history [1]. Vigna emphasized that the Luce was designed with respect for both new technology and the diverse needs of Ferrari's clientele, stating that the company expects interest from both existing and new customers [1]. The Luce is Ferrari's first-ever five-seater car, capable of accelerating to 60 miles per hour in around 2.5 seconds and reaching a maximum speed of roughly 192 miles per hour [1].
All components of the Luce were developed and manufactured in-house in Maranello, with the design entrusted to LoveFrom, an agency founded by former Apple design chief Jony Ive [1]. Vigna assured that the Luce would provide drivers with "the same sensation" as a typical Ferrari, though the sound would be distinct to its electric engine, emphasizing the importance of the emotional experience for drivers [1].
The market reaction to the launch was negative, as evidenced by the significant drop in Ferrari's share price [1]. No analyst opinions or forward-looking statements regarding future sales or market performance were provided in the article [1].
CONCLUSION
Ferrari's launch of its first fully electric vehicle, the Luce, was met with a sharp decline in its share price, reflecting investor concerns despite the company's optimistic outlook. The event marks a pivotal moment for Ferrari as it enters the electric vehicle market, even as competitors scale back their EV ambitions. The market response suggests skepticism about the immediate impact of this strategic shift.