Meta has introduced a new version of its Muse artificial intelligence (AI) agent specifically designed for small businesses, following the earlier launch of the Muse personal AI agent this month [1]. The Muse agent is described as an 'agentic AI' capable of autonomously completing multistep projects and integrating with various connected apps or services relevant to a user's tasks [1]. According to Meta, Muse can suggest ideas, assist with tasks, and provide guidance toward business goals. It can analyze sales and social media data, as well as business objectives, to help small businesses develop growth plans for the upcoming year [1].
Muse operates in an isolated environment, requiring user confirmation before publishing, sending, spending, or sharing any content. It can review calendars, ideas, feeds, and news to prioritize tasks and identify areas where it can assist business leaders [1]. Additionally, Muse can utilize existing ad content and analyze top-performing materials and industry trends to draft weekly social media posts and new ad campaigns for review [1].
Meta is offering Muse for free for most services needed by individuals and small businesses, with the stated goal of 'putting superintelligence in the hands of as many people as possible.' However, subscription plans are available for additional capabilities and higher weekly usage limits [1]. Muse supports integration with various professional accounts, including Facebook Pages, Instagram analytics, Meta ad accounts, and other business management tools. It also allows for custom connectors to integrate unsupported services [1].
On the day of the announcement, Meta Platforms Inc. (META) shares closed at $715.62, down $36.04 or 4.79% [1]. The article does not provide specific analyst opinions or forward-looking statements regarding the market impact of the Muse launch.
CONCLUSION
Meta's launch of Muse for Small Business marks a significant expansion of its AI-driven automation tools, aiming to streamline operations for small business owners. While the service is largely free, Meta is introducing subscription options for advanced features. The announcement coincided with a notable decline in Meta's share price, though the article does not directly link the two events.